Ted’s Cameras
Ted's Cameras is a retailer which specialises in consumers’ photography needs. In collaboration with boutique ad agency, We Are Balance, we created and implemented a variety of campaigns.
These campaigns included the introduction of Ted's Cameras Learning Centre where customers can learn about everything photography related and the Ted's Masters program, which connects professional photographers with Ted's audience through events, workshops and blog posts.
In addition to these campaigns, Ted’s website, and eDM’s, there were various in-store marketing initiatives such as Ted's catalogue and events.
Social media was managed to create a strong connection with Ted's audience on Instagram, Twitter, Facebook and Pinterest, as well as monthly Facebook Ad campaigns.