Referboard

Referboard was an online shopping platform which has been described as a mix between eBay and Pinterest. Referboard let users create their own 'board', 'add' items to their board and purchase these items from a variety of retailers.

At Referboard the team and I created the website and app with branding and user experience in mind. We used an extensive amount of research, data and analytics used to get everything ‘just right’. User and influencer acquisition was an integral part of raising awareness of Referboard and we formed partnerships with some of Australia’s most influential social media stars.